It was once standard practice for real estate agents to have privileged information on real estate news and data. With new technology rapidly coming to the real estate market, agents need to shift their expertise from access to information, to mastering data interpretation.
Although the agent’s role is in a slow evolution, Plum takes a proactive approach to the coming of new technology and transparency in the industry.
We embrace change, and prepare our agents to evolve their expertise so that they can remain at the top of their game.
The business model at Plum has been designed to attract talented and accomplished agents, who share our values of innovation, strong advocacy for the industry, and a collaborative spirit. It’s that distinctive combination that makes Plum Realty Team | eXp Realty Brokerage a unique real estate brokerage.
Liam’s passion for the industry lead him to take over Guardian Real Estate Brokerage in 2013, after pursuing a successful 9 year career with one of Ottawa’s largest brokerages. Driven by a need to change the status quo, he freshened up the company brand to reflect his vision of the future of real estate in Ottawa, and began to recruit like-minded realtors.
Branding is at the foundation of Plum Realty Team, and we share the strategy and creative process with individual agents and teams in order to help tell their story.
Earn a potential client’s trust before the first meeting by sharing your strengths and expertise. We ensure our team is well represented online in order to optimize lead generation.
Curate consumable content for your target audiences and layout a publishing calendar to stay connected with current and prospective clients.
“My decision to move to Plum Realty was not one I took lightly.
I had a thriving business and was quite comfortable where I was. However, greatness rarely happens within your comfort zone and moving to Plum Realty has allowed me to elevate my business more than I even imagined. Liam and his team made the transition seamless and it wasn’t long before I began to see substantial growth both professionally and personally.
Liam continually asks the question : What do good agents want from a brokerage? Not only does he answer it but he actions it. From the amazing workspace to the wonderful leadership and support staff, Plum Realty is truly a cut above the rest. Liam has done a fantastic job at bringing together like-minded individuals whose collaboration and support help each others businesses grow and flourish. From our weekly Synergy meetings to our many social events, every time we gather as a group I feel I learn more and more about what it takes to be a great agent.”